Engagement / Emotion / Participation

When you see a blockbuster or read a top seller, notice how it draws you into the story, you buy in emotionally, your engaged, its no longer a movie but a virtual reality (the makers are artists at this. These elements are required as a natural part of your presentation, furthermore, you establish participation in the process that has them on the journey. Do not be the documentary that they can switch off at any time.

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