Why do companies continue to use “only while stocks last, stock clearance, spring sale, and only while stocks last, even though we know they are a gimmick? Because although technology advances human nature stays tried and true, we love to rational to ourselves and others our buying decision. We can use this effectively to create emotion at the point of sale, the ability to assume the sale, a tool for asking a decision on the day that makes sense to our client as to why we expect a decision or commitment while we are with them.

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